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World wide rave [electronic resource] : creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott.

by Scott, David Meerman.

Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 650.1] (1).
Word-of-mouth advertising, online and off : how to spark buzz, excitement, and free publicity for your business or organization with little or no money / by Lynn Thorne.

by Thorne, Lynn, 1967-.

Publisher: Ocala, Fla. : Atlantic Pub. Group, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 659.133 THO 2008] (1).