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The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.

by Birn, Robin.

Edition: 4th ed.Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BIR] (1).
Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace.

by Brace, Ian, 1949-.

Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BRA] (1).
Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-.

Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAG] (1).
Market intelligence : how and why organizations use market research / Martin Callingham.

by Callingham, Martin.

Publisher: London : Kogan Page, c2004Other title: How and why organizations use market research.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 CAL] (1).
Business to business market research [electronic resource] : understanding and measuring business markets / Ruth McNeil.

by McNeil, Ruth | ebrary, Inc.

Publisher: London ; Sterling, VA : Kogan Page, 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8] (1).
Questionnaire design [electronic resource] : how to plan, structure and write survey material for effective market research / Ian Brace.

by Brace, Ian, 1949-.

Edition: 2nd ed.Publisher: London ; Philadelphia : Kogan Page, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.83] (1).