Taylor's Library

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Publisher: Boston, Mass : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (15).
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New products management / C. Merle Crawford, C. Anthony Di Benedetto

by Crawford, C. Merle (Charles Merle), 1924- | Di Benedetto, C. Anthony [(j.a.)].

Edition: 6th ed., Int. ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.575 CRA] (1).
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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: Fifteenth editionPublisher: Boston, Mass. : Irwin/McGraw-Hill, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (11).
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Marketing / Roger A. Kerin ... [et al.]

by Berkowitz, Eric N | Hartley, Steven W | Kerin, Roger A | Rudelius, William.

Edition: 7th ed.Publisher: New York : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (7).
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Marketing challenges : cases exercises / Christopher H. Lovelock, Charles B. Weinberg

by Lovelock, Christopher H | Weinberg, Charles B.

Edition: 3rd ed., Int ed.Publisher: N.Y. ; Singapore : McGraw-Hill ; McGraw-Hill Book Co., 1993Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: 8th ed.Publisher: Boston, MA : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (9), TC External Storage [Call number: 658.8 PER] (1).
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Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker

by Stanton, William J | Etzel, Michael J [(j.a.)] | Walker, Bruce J [(j.a.)].

Edition: 10th ed., Int. ed.Publisher: N.Y. : McGraw-Hill, 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 STA] (1).
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Marketing / Courtland L. Bovee, Michael J. Houston, John V. Thill

by Bovée, Courtland L | Houston, Michael J | Thill, John V.

Edition: 2nd ed., Int. ed.Publisher: N.Y. : McGraw - Hill, c1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BOV] (2).
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Advertising communications & promotion management / John R. Rossiter, Larry Percy

by Rossiter, John R | Percy, Larry [(j.a.)].

Edition: 2nd ed. , Intl.ed.Publisher: Boston, Mass : McGraw Hill, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ROS] (11).
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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper

by Bowersox, Donald J | Cooper, M. Bixby [(j.a.)].

Edition: Int. ed.Publisher: N.Y. : McGraw-Hill, c1992Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 BOW] (2).
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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-.

Edition: 5th ed., Int. ed.Publisher: N.Y. : McGraw-Hill, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 KIN] (2).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A [(j.a.)].

Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill, 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (1).
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Marketing / Eric N. Berkowitz ... [et al.]

by Berkowitz, Eric N.

Edition: 6th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill Co., c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (19).
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A preface to marketing management / J. Paul Peter, James H. Donnelly

by Peter, J. Paul | Donnelly, James H [(j.a.)].

Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PET] (2).
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