Where the suckers moon : the life and death of an advertising campaign / Randall Rothenberg.
By: Rothenberg, Randall.
Publisher: New York : Vintage Books, c1994Description: 479 p. ; 21 cm.ISBN: 9780679740421 (pbk.); 0679740422 (pbk.); 0679412271.Subject(s): Weiden & Kennedy -- Case studies | Advertising -- United States | Advertising campaigns -- United States | Advertising agencies -- United States | Advertising -- Automobiles -- United States -- Case studies | Subaru automobile -- Marketing -- Case studiesDDC classification: 659.196292222Item type | Current location | Call number | Status | Notes | Date due | Barcode | Remark |
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Main Collection | TU External Storage-LCS | 659.196292222 ROT 1995 (Browse shelf) | Available | SOMAC,09030,02,CL | 5000024782 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Includes bibliographical references and index.