The rise of brands / Liz Moor.
By: Moor, Liz.
Publisher: Oxford : Berg, 2007Description: [xi], 188 p. : ill. : 24 cm.ISBN: 9781845203849 (pbk.); 1845203844 (pbk.).Subject(s): Branding (Marketing) | Brand name products -- History | Branding consultants | Intellectual property -- ManagementDDC classification: 658.827| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.827 MOO 2007 (Browse shelf) | 1 | Available | TDSxx,29006,03,CL | 5000099323 |
Includes bibliographical references and index.