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Consumers behaviour : behavioural aspects of marketing / Chris Rice.

by Rice, Chris.

Publisher: Singapore : Butterworth-Heinemam Asia, 1993Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 RIC] (1).
Consumer psychology for marketing / Gordon R. Foxall, Ronald E. Goldsmith, Stephen Brown.

by Foxall, G. R | Brown, Stephen, 1955- | Goldsmith, Ronald E.

Edition: 2nd ed.Publisher: London : International Thomson Business Press, 1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 FOX] (1).
Microeconomics and behavior / Robert H. Frank ; with the assistance of Amy J. Glass

by Frank, Robert H | Glass, Amy Jocelyn.

Edition: 4th ed., Int. ed.Publisher: Massachusettes : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 338.5 FRA] (4).