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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
by Belch, George E | Belch, Michael A. Edition: 6th ed.Publisher: Boston, Mass : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL]
(15).
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Advertising / Tony Yeshin.
by Yeshin, Tony. Publisher: Hampshire : Cengage Learning EMEA, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 YES 2011]
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Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.
by Kahle, Lynn R | Close, Angeline. Publisher: New York : Routledge, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 796.06/98]
(1).
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
by Shimp, Terence A. Edition: 6th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 SHI]
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The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.
by Blair, Mark | Armstrong, Richard | Murphy, Mike. Publisher: Singapore : John Wiley & Sons (Asia), c2003Other title: Creating more effective marketing communications.Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.80095 BLA]
(1), Taylor's Library-TU
[Call number: 658.80095 BLA]
(3).
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Essentials of marketing communication / Jim Blythe.
by Blythe, Jim. Edition: 2nd ed.Publisher: Harlow, England : Pearson, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.85 BLY]
(1).
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Strategic marketing communications : new ways to build and integrate communication / Paul Smith, Chris Berry and Alan Pulford
by Smith, P. R. (Paul Russell), 1957- | Berry, Chris | Pulford, Alan. Edition: Rev. ed.Publisher: London : Kogan Page, 1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 SMI]
(1).
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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
by Smith, P. R. (Paul Russell), 1957- | Taylor, Jonathan, 1956-. Edition: 4th ed.Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 SMI]
(1).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald [(j.a.)]. Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Other title: Integrated advertising, promotion, and marketing communications..Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 CLO]
(1).
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Integrated marketing communications / David Pickton, Amanda Broderick.
by Pickton, David | Broderick, Amanda. Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall / Financial Times, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 PIC]
(6).
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Marketing communications : theory and applications / John R. Rossiter.
by Rossiter, John R | Bellman, Steven. Publisher: French Forest, NSW Pearson Education c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ROS]
(2).
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Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp.
by Shimp, Terence A. Edition: 7th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 SHI]
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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.
by Parente, Donald E. Edition: 3rd ed.Publisher: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 PAR]
(2).
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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
by Williams, Jerome D, 1947- | Lee, Wei-Na, 1957- | Haugtvedt, Curtis P, 1957-. Publisher: Mahwah, N.J. : Lawrence Erlbaum, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.108 DIV]
(1).
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Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.
by Tuckwell, Keith J. (Keith John), 1950-. Edition: 2nd ed.Publisher: Toronto : Pearson / Prentice Hall, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 TUC]
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Teknologi maklumat & komunikasi / Abdul Razak Hamdan ... [et al.]
by Abdul Razak Hamdan. Edition: Edisi Kedua.Publisher: Kuala Lumpur : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 384.3 TEK]
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Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A. Shimp, J. Craig Andrews.
by Chitty, William [author.] | Luck, Edwina [author.] | Barker, Nigel [author.] | Shimp, Terence A [author.] | Andrews, J. Craig [author.] | Sassenberg, Anne-Marie [author.]. Edition: 5th edition Asia-Pacific edition.Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CHI 2018]
(1). In transit (1).
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Integrated marketing communications in advertising and promotion / Terence A. Shimp.
by Shimp, Terence A | Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated marketing communications. Edition: 7th ed., International student ed.Publisher: Australia ; United Kingdom : Thomson South-Western, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 SHI]
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