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Product strategy and management / Michael Baker and Susan Hart.

by Baker, Michael J. (Michael John) | Hart, Susan J.

Publisher: London : Prentice Hall Europe, 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.56 BAK] (2).
Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.

by Murray, Brian H, 1968- | ebrary, Inc.

Publisher: New York : American Management Association, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/27] (1).
Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / Tim Calkins.

by Calkins, Tim.

Publisher: Basingstoke : Palgrave Macmillan, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 CAL 2014] (1).
Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra

by Riezebos, H. J, 1960- | Kist, Bas | Kootstra, Gert.

Publisher: Harlow, England : Financial Times/Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 RIE] (2). In transit (1).
Innovation management and new product development / Paul Trott.

by Trott, Paul.

Edition: 2nd ed.Publisher: Upper Saddle River, NJ : Financial Times Prentice Hall, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.575 TRO] (1).
[Re] inventing the brand : can top brands survive the new market realities? / Jean-Noel Kapferer.

by Kapferer, Jean-Noël.

Publisher: London : Kogan Page, 2001Other title: Reinventing the brand..Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KAP] (1).
Beyond branding / edited by Nicholas Ind.

by Ind, Nicholas.

Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BEY] (1).
If you're so brilliant-- how come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton.

by Cheverton, Peter.

Publisher: London : Kogan Page, 2002Other title: How come your brand isn't working hard enough?.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 CHE] (1).
The philosophy of branding : great philosophers think brands / Thom Braun.

by Braun, Thom, 1953-.

Publisher: London : Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82701 BRA] (1).
Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz.

by Schultz, Don E | Schultz, Heidi F.

Publisher: Mason, OH : South-Western/Thomson Learning, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 SCH] (1).
Innovation management and new product development / Paul Trott.

by Trott, Paul.

Edition: 3rd ed.Publisher: Harlow, England : Financial Times/ Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.575 TRO] (1).
What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.

by Ulwick, Anthony W, 1957-.

Publisher: N.Y. : McGraw-Hill, c2005Availability: Items available for loan: TC External Storage [Call number: 658.575 ULW] (1). Withdrawn (1).
The employer brand : bringing the best of brand management to people at work / Simon Barrow and Richard Mosley.

by Barrow, Simon | Mosley, Richard.

Publisher: West Sussex, England : John Wiley, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.314 BAR] (1).
Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick.

by Foley, John, 1955- | Kendrick, Julie.

Edition: 1st ed.Publisher: San Francisco, CA : Jossey-Bass, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 FOL] (1).
Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn.

by Fallon, Pat | Senn, Fred.

Publisher: Boston, Mass. : Harvard Business School Press, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 FAL] (1).
Managing product development [electronic resource] / edited by Toshihiro Nishiguchi.

by Nishiguchi, Toshihiro | ebrary, Inc.

Publisher: New York : Oxford University Press, 1996Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.5/75] (1).
Marketing revolution [electronic resource] : the radical new approach to transforming the business, the brand and the bottom line / Paul Gamble ... [et al.].

by Gamble, Paul R | ebrary, Inc.

Publisher: Sterling, VA : Kogan Page, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8] (1).
Branding unbound [electronic resource] : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.

by Mathieson, Rick | ebrary, Inc.

Publisher: New York : American Management Association, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/72] (1).
The Brandmindset / Duane E. Knapp.

by Knapp, Duane E.

Publisher: London : McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KNA 2000] (1).