Test your professional English. Marketing / Simon Sweeney.
By: Sweeney, Simon
.
Contributor(s): aSweeney, Simon. Test your business English. Marketing.
Series: Penguin English guides. Publisher: Harlow, England : Penguin English, c2002Edition: [New ed.].Description: vi, 106 p. : ill. ; 24 cm.ISBN: 0582451507.Subject(s): English language -- Business English -- Textbooks for foreign speakers | English language -- Business English | English language -- Textbooks for foreign speakers | English language -- Ability testing | English language -- Business English -- Problems, exercises, etcDDC classification: 428.2402465
Contents:
1. Basics - 2. Product - 3. Price - 4. Place - 5. Promotion - 6. Market research - 7. Consumers and market segmentation - 8. Planning and international marketing - Answers - Word list.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|
| Main Collection | TU External Storage-Block E | 428.2402465 SWE (Browse shelf) | 1 | Available | SOMAC,37003,02,GR | 1001003408 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Previous ed.: published as Test your business English: marketing. 1996.
1. Basics - 2. Product - 3. Price - 4. Place - 5. Promotion - 6. Market research - 7. Consumers and market segmentation - 8. Planning and international marketing - Answers - Word list.