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Get out the vote [electronic resource] : how to increase voter turnout / Donald P. Green, Alan S. Gerber.

By: Green, Donald P, 1961-.
Contributor(s): Gerber, Alan S | ebrary, Inc.
Publisher: Washington, D.C. : Brookings Institution Press, c2008Edition: 2nd ed.Description: x, 225 p. : ill. ; 23 cm.Subject(s): Political campaigns -- United States | Campaign management -- United States | Voting -- United StatesGenre/Form: Electronic books. DDC classification: 324.70973 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Introduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next.
Summary: "Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher.
Item type Current location Call number Status Date due Barcode
324.70973 (Browse shelf) Available

Includes bibliographical references (p. 201-218) and index.

Introduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next.

"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher.

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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.