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Publicity and public relations / Dorothy I. Doty and Marilyn Pincus.

By: Doty, Dorothy I.
Contributor(s): Pincus, Marilyn.
Series: Barron's business library. Publisher: Hauppauge, N.Y. : Barron's Educational series, c2001Edition: 2nd ed.Description: ix, 208 p. ; 19 cm.ISBN: 0764114018 (pbk.).Subject(s): Public relationsDDC classification: 659
Contents:
1. What publicity is - 2. Cutting publicity down to your size - 3. How to plan your publicity campaign - 4. Powerful ways to use electronic tools - 5. Is your company's product or service the best it can be? - 6. Do you have your position on positioning? - 7. Meet john Diggs - 8. Moving on - 9. How to spot news in your company - 10. Writing the news release - 11. Photographs: taking them, captioning them, and mailing them - 12. How to create your mailing lists - 13. What you should know about the consumer print media - 14. Getting publicity on television and radio - 15. Getting publicity in the business-to-business press - 16. Mastering the art of networking - 17. Dealing with the press during a crisis - 18. Making the press conference work for you - 19. How to plan and promote a special event - 20. How to use publicity to open new market segments - 21. How to use publicity to presell decision makers.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 5

 659 DOT (Browse shelf) 1 Available SOMAC,37001,03,AD 5000037728

Includes bibliographical references and index.

1. What publicity is - 2. Cutting publicity down to your size - 3. How to plan your publicity campaign - 4. Powerful ways to use electronic tools - 5. Is your company's product or service the best it can be? - 6. Do you have your position on positioning? - 7. Meet john Diggs - 8. Moving on - 9. How to spot news in your company - 10. Writing the news release - 11. Photographs: taking them, captioning them, and mailing them - 12. How to create your mailing lists - 13. What you should know about the consumer print media - 14. Getting publicity on television and radio - 15. Getting publicity in the business-to-business press - 16. Mastering the art of networking - 17. Dealing with the press during a crisis - 18. Making the press conference work for you - 19. How to plan and promote a special event - 20. How to use publicity to open new market segments - 21. How to use publicity to presell decision makers.