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International marketing / Richard L. Sandhusen.

By: Sandhusen, Richard.
Series: Barron's business review series. Publisher: Hauppauge, N.Y. : Barron's Educational series, c1997Description: xiv, 481 p. : ill. ; 23 cm.ISBN: 0812094328.Subject(s): Export marketingDDC classification: 658.848
Contents:
1. The international market: forces and strategies - 2. International marketing planning - 3. International marketing systems - 4. International marketing research 1: exploring global opportunities - 5. International marketing research II: generating reliable recommendations for decision makers - 6. Political and legal influences on international markets - 7. Economic influences on international markets - 8. Cultural influences on international markets - 9. Prospects and opportunities in international markets - 10. International consumer and organizational markets - 11. International segmentation, targeting and positioning strategies - 12. Measuring international market and sales potential - 13. International product planning I: product/ market growth strategies - 14. International product planning II: product design and development strategies - 15. Pricing in international markets I: establishing objectives and policies - 16. Pricing in international markets II: formulating strategies and tactics - 17. International promotion planning - 18. International distribution planning I : distribution channel strategy - 19. International distribution planning II: global logistics - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 2

 658.848 SAN (Browse shelf) 1 Available SOMAC,37003,03,AD 5000037922

"A streamlined course for students and business people"--Cover.

Includes index.

1. The international market: forces and strategies - 2. International marketing planning - 3. International marketing systems - 4. International marketing research 1: exploring global opportunities - 5. International marketing research II: generating reliable recommendations for decision makers - 6. Political and legal influences on international markets - 7. Economic influences on international markets - 8. Cultural influences on international markets - 9. Prospects and opportunities in international markets - 10. International consumer and organizational markets - 11. International segmentation, targeting and positioning strategies - 12. Measuring international market and sales potential - 13. International product planning I: product/ market growth strategies - 14. International product planning II: product design and development strategies - 15. Pricing in international markets I: establishing objectives and policies - 16. Pricing in international markets II: formulating strategies and tactics - 17. International promotion planning - 18. International distribution planning I : distribution channel strategy - 19. International distribution planning II: global logistics - Index.