Brand rewired? : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe.
By: Chasser, Anne H
.
Contributor(s): Wolfe, Jennifer C.
Publisher: Hoboken, N.J. : J. Wiley, 2010Description: xvi, 224 p. : ill. ; 24 cm.ISBN: 9780470575420 (hbk.).Subject(s): Product management | Branding (Marketing) | Intellectual property | Strategic planningDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 |
658.827 CHA 2010 (Browse shelf) | 1 | Available | SOMAC,37000,02,GR | 5000106009 |
Includes bibliographical references and index.