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What Chinese want : culture, communism & the modern Chinese consumer / Tom Doctoroff.

By: Doctoroff, Tom.
Publisher: Basingstoke : Palgrave Macmillan, 2013Edition: First Palgrave Macmillan paperback edition.Description: 258 pages : illustrations (black and white) ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781137278357 (paperback).Subject(s): Consumers -- China -- Attitudes | Consumers' preferences -- China | Marketing -- ChinaDDC classification: 658.83430951
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8

658.83430951 DOC 2013 (Browse shelf) 1 Available TBSxx,34001,03,CL 5000150539

Includes index.

Originally published: New York: Palgrave Macmillan, 2012.