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Communication theories : origins, methods, and uses in the mass media / Werner J. Severin, James W. Tankard.

by Severin, Werner J. (Werner Joseph) | Tankard, James W.

Edition: Fifth edition.Pearson new international edition.Publisher: New York : Pearson Education, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23 SEV 2014] (4).
Communication theories : origins, methods, and uses in the mass media / Werner J. Severin, James W. Tankard.

by Severin, Werner J. (Werner Joseph) | Tankard, James W.

Edition: 5th ed.Publisher: New York, NY : Addison Wesley Longman, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23 SEV 2010] (2).