| 000 | 00940cam a22002414a 4500 | ||
|---|---|---|---|
| 001 | vtls003100069 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226112850.0 | ||
| 008 | 110218s2002 caua b 001 0 eng | ||
| 020 | _a0761925996 (hbk.) | ||
| 020 | _a9780761925996 (hbk.) | ||
| 039 | 9 |
_a201406160947 _bpushpa _c201302261054 _dVLOAD _c201204121029 _dpushpa _c201102181750 _dVLOAD _y200712191427 _zmalathy |
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| 082 | 0 | 4 |
_a659.1072 _bUSI |
| 245 | 0 | 0 |
_aUsing qualitative research in advertising : _bstrategies, techniques, and applications / _cMargaret A. Morrison ... [et al.] |
| 260 |
_aThousand Oaks, Calif. : _bSAGE, _cc2002. |
||
| 300 |
_axi, 139 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 132-134) and index. | ||
| 650 | 0 |
_aAdvertising _xResearch. _925617 |
|
| 650 | 0 |
_aMarketing research _xMethodology. _910851 |
|
| 650 | 0 | _aQualitative research. | |
| 700 | 1 |
_aMorrison, Margaret A. _928394 |
|
| 920 | _aSOC : 203720 | ||
| 999 |
_c100336 _d100336 |
||