000			03366nam a2200457 a 4500
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006			m u
007			cr cn|||||||||
008			120829s2011 gw a sb 100 0 eng d
010			_z2011-016719
020			_z3110263319
020			_z9783110263312
020			_z9783110263534 (e-book)
035			_a(OCoLC)742424129
035			_a(CaPaEBR)ebr10502341
039		9	_y201208291101 _zwilmina
040			_aCaPaEBR _cCaPaEBR
041	0		_aeng _afre
050	1	4	_aZ716.3 _b.M2925 2011eb
082	0	4	_a025.04/2 _223
245	0	0	_aMarketing libraries in a Web 2.0 world _h[electronic resource] / _cedited by Dinesh Gupta and Réjean Savard.
260			_aBerlin ; _aNew York : _bDe Gruyter Saur, _cc2011.
300			_axiv, 161 p. : _bill.
440		0	_aIFLA publications, _x0344-6891 ; _v145 _916195
500			_aPapers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress.
504			_aIncludes bibliographical references.
505	0		_aThe library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
546			_aPapers in English and French.
650		0	_aLibraries _xMarketing _vCongresses.
650		0	_aOnline social networks _xLibrary applications _vCongresses.
650		0	_aWeb 2.0 _vCongresses.
655		7	_aElectronic books. _2local
700	1		_aGupta, Dinesh K.
700	1		_aSavard, Rejean, _d1950-
710	2		_aInternational Federation of Library Associations and Institutions. _bManagement and Marketing Section.
710	2		_aebrary, Inc. _925628
856	4	0	_uhttp://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10502341 _zAn electronic book accessible through the World Wide Web; click to view
999			_c100430 _d100430