000			01236cam a22002534a 4500
001			vtls003100496
003			MY-SjTCS
005			20200226112857.0
008			110218s2006 enk b 001 0 eng
020			_a141293088X (pbk.)
039		9	_a201302261054 _bVLOAD _c201102181530 _dVLOAD _c200810080931 _dmalathy _c200802041555 _dpushpa _y200801281533 _zmalathy
082	0	4	_a658.8 _bBLY
100	1		_aBlythe, Jim. _918169
245	1	2	_aA very short, fairly interesting and reasonably cheap book about studying marketing / _cJim Blythe.
246	3	0	_aStudying marketing
260			_aLondon : _bSAGE, _c2006
300			_a146 p. ; _c20 cm.
440		0	_aVery short, fairly interesting and reasonably cheap book about-- series
504			_aIncludes bibliographical references (p. [135]-138) and index.
505	0		_aPart I: Proper subjects that preceded marketing - 1. The economists - 2. Behavioural scientists -- Part II: Marketing as a proper subject: 3. the marketing gurus and some of their thinking - 4. Marketing concepts and contexts -- Part III: Selling marketing - 5. why marketing doesn't work - Epilogue - References - Index.
650		0	_aMarketing _xStudy and teaching.
650		0	_aMarketing.
920			_aMCS : 203748
999			_c100528 _d100528