000			01287cam a2200241 a 4500
001			vtls003100709
003			MY-SjTCS
005			20200226112906.0
008			110218s2003 ilu b 001 0 eng d
020			_a0071462155 (pbk.)
020			_a9780071462150 (pbk.)
039		9	_a201102181228 _bVLOAD _c200802191019 _dpushpa _y200802181311 _zmalathy
082	0	4	_a659.1 _bCAP
100	1		_aCappo, Joe.
245	1	4	_aThe future of advertising : _bnew media, new clients, new consumers in the post-television age / _cJoe Cappo.
260			_aChicago, Ill. : _bMcGraw-Hill, _cc2003.
300			_axi, 260 p. ; _c21 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: Reminiscences from a skybox overlooking the advertising arena - 1. An then there were four - 2. What to do when the money tree dies? - 3. Advertising changes its tune - 4. Drowing in media - 5. The dilution of creativity - 6. There is no line - 7. Retailers flex their muscles - 8. Integration: ket to the future - 9. Reinventing media, and other variations - 10. The internet as change agent - 11. Who are these people anyway? - 12. Does advertising have a future? - Index.
650		0	_aAdvertising.
650		0	_aAdvertising _zUnited States. _924123
920			_aMCS : 203811
999			_c100750 _d100750