| 000 | 01255cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | vtls003100710 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226112906.0 | ||
| 008 | 110218s2007 ilu b 001 0 eng | ||
| 020 | _a9781419596063 (hbk.) | ||
| 020 | _a1419596063 (hbk.) | ||
| 039 | 9 |
_a201102181533 _bVLOAD _c201004061116 _dpushpa _y200802181313 _zmalathy |
|
| 082 | 0 | 0 |
_a658.812 _bMAC 2007 |
| 100 | 1 | _aMcConnell, Ben. | |
| 245 | 1 | 0 |
_aCitizen marketers : _bwhen people are the message / _cBen McConnell, Jackie Huba. |
| 260 |
_aChicago : _bKaplan Pub., _cc2007. |
||
| 300 |
_axiv, 223 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 213-215) and index. | ||
| 505 | 0 | _aIntroduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business | |
| 650 | 0 | _aCustomer relations. | |
| 650 | 0 |
_aSocial media. _928057 |
|
| 650 | 0 |
_aSocial media _xEconomic aspects. _928058 |
|
| 650 | 0 |
_aInternet _xSocial aspects. _913397 |
|
| 650 | 0 |
_aInteractive marketing. _928059 |
|
| 700 | 1 |
_aHuba, Jackie. _928060 |
|
| 920 | _aSOC : 203813 | ||
| 921 | _aGENLS : 142317 | ||
| 999 |
_c100751 _d100751 |
||