000 01481nam a2200361Ia 4500
001 vtls003229499
003 MY-SjTCS
005 20200508124645.0
006 a|||||s|||||||||||
007 cr||||
008 120216s2010 nyua sb 001 0 eng d
020 _a9780203852101 (ebk : PDF)
039 9 _a201304291150
_bfadzli0512
_c201203281731
_dmalathy
_y201202161510
_zshuhada
082 0 4 _a302.23
100 1 _aTurow, Joseph.
_935564
245 1 0 _aMedia today
_h[electronic resource] :
_ban introduction to mass communication /
_cJoseph Turow.
250 _a3rd ed., 2010 update.
260 _aNew York :
_bRoutledge,
_c2010.
300 _a1 online resource (xxxii, 679 p.) :
_bill. (some col.).
504 _aIncludes bibliographical references (p. 662-666) and index.
505 0 _apt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.
530 _aAlso available in print edition.
538 _aMode of access: World Wide Web.
650 0 _aMass media.
655 7 _aElectronic books.
_2lcsh
776 1 _z0415876060
776 1 _z9780415876063
776 1 _z0415960584
776 1 _z0415960592
776 1 _z9780415960588
776 1 _z9780415960595
856 4 0 _uhttps://ezproxy.taylors.edu.my/login?url=http://www.tandfebooks.com/isbn/978-0-415-87606-3
_zAn electronic book accessible through the World Wide Web;
999 _c101872
_d101872