000 | 01481nam a2200361Ia 4500 | ||
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001 | vtls003229499 | ||
003 | MY-SjTCS | ||
005 | 20200508124645.0 | ||
006 | a|||||s||||||||||| | ||
007 | cr|||| | ||
008 | 120216s2010 nyua sb 001 0 eng d | ||
020 | _a9780203852101 (ebk : PDF) | ||
039 | 9 |
_a201304291150 _bfadzli0512 _c201203281731 _dmalathy _y201202161510 _zshuhada |
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082 | 0 | 4 | _a302.23 |
100 | 1 |
_aTurow, Joseph. _935564 |
|
245 | 1 | 0 |
_aMedia today _h[electronic resource] : _ban introduction to mass communication / _cJoseph Turow. |
250 | _a3rd ed., 2010 update. | ||
260 |
_aNew York : _bRoutledge, _c2010. |
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300 |
_a1 online resource (xxxii, 679 p.) : _bill. (some col.). |
||
504 | _aIncludes bibliographical references (p. 662-666) and index. | ||
505 | 0 | _apt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations. | |
530 | _aAlso available in print edition. | ||
538 | _aMode of access: World Wide Web. | ||
650 | 0 | _aMass media. | |
655 | 7 |
_aElectronic books. _2lcsh |
|
776 | 1 | _z0415876060 | |
776 | 1 | _z9780415876063 | |
776 | 1 | _z0415960584 | |
776 | 1 | _z0415960592 | |
776 | 1 | _z9780415960588 | |
776 | 1 | _z9780415960595 | |
856 | 4 | 0 |
_uhttps://ezproxy.taylors.edu.my/login?url=http://www.tandfebooks.com/isbn/978-0-415-87606-3 _zAn electronic book accessible through the World Wide Web; |
999 |
_c101872 _d101872 |