000			02040cam a2200361Ia 4500
001			vtls003228992
003			MY-SjTCS
005			20200508124648.0
006			m d
007			cr cnu---unuuu
008			120128s2009 njua s 001 0 eng d
020			_a9781573879217 (ebk.)
020			_a1573879215 (ebk.)
020			_z9780910965828
020			_z091096582X
039		9	_a201203191026 _bmalathy _y201201281607 _zshuhada
040			_aN$T _beng _cN$T _dYDXCP _dDEBSZ _dOCLCQ _dOCLCE
050		4	_aHF5415.1265 _b.D87 2009eb
082	0	4	_a658.8/72 _222
100	1		_aDushinski, Kim, _d1966-
245	1	4	_aThe mobile marketing handbook _h[electronic resource] : _ba step-by-step guide to creating dynamic mobile marketing campaigns / _cKim Dushinski ; foreword by Laura Marriott.
260			_aMedford, N.J. : _bCyberAge Books/Information Today, _cc2009.
300			_a1 online resource (xxix, 218 p.) : _bill.
500			_aIncludes index.
505	0		_aThe basics and the big picture -- Five steps to creating a dynamic mobile marketing campaign -- Legal issues and implications of mobile marketing -- Launching your campaign -- Marketing your mobile campaign -- Tracking your results -- Voice -- Text message campaigns -- Creating a mobile web presence -- Mobile web promotion strategies -- Social networking and mobile campaigns -- Proximity marketing -- More mobile methods -- Afterword: Moving ahead in mobile.
588			_aDescription based on print version record.
650		0	_aTelemarketing. _917771
650		0	_aCell phones. _948963
655		4	_aElectronic books.
700	1		_aMarriott, Laura.
776	0	8	_iPrint version: _aDushinski, Kim, 1966- _tMobile marketing handbook. _dMedford, N.J. : CyberAge Books/Information Today, c2009 _z9780910965828 _w(DLC) 2008045231 _w(OCoLC)272303593
856	4	0	_uhttps://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=307870 _zAn electronic book accessible through the World Wide Web; click to view
999			_c101961 _d101961