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003			MY-SjTCS
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006			m d
007			cr cnu---unuuu
008			120128s2009 enka sb 001 0 eng d
020			_a9780749456047 (ebk.)
020			_a0749456043 (ebk.)
020			_z9780749453893
020			_z0749453893
039		9	_a201203191420 _bmalathy _y201201281611 _zshuhada
040			_aN$T _beng _cN$T _dMNT _dOCLCQ _dEBLCP _dOCLCQ _dMHW _dOCLCQ _dGGVRL _dE7B _dLGG _dCSU _dB24X7
050		4	_aHF5415.1265 _b.R93 2009eb
082	0	4	_a658.8/72 _222
100	1		_aRyan, Damian. _958420
245	1	0	_aUnderstanding digital marketing _h[electronic resource] : _bmarketing strategies for engaging the digital generation / _cDamian Ryan & Calvin Jones.
260			_aLondon ; _aPhiladelphia : _bKogan Page, _c2009.
300			_a1 online resource (xii, 276 p.) : _bill.
504			_aIncludes bibliographical references (p. [269]-271) and index.
505	0		_aGoing digital--the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online PR and reputation management -- Affiliate marketing and strategic partnerships -- Digital media creative -- A lot to look forward to.
588			_aDescription based on print version record.
650		0	_aInternet marketing. _94679
650		0	_aSocial media. _928057
650		0	_aStrategic planning.
650		0	_aMarketing _xManagement. _98897
650	1	7	_aMarketing. _2gtt
650	1	7	_aDigitaliseren. _2gtt
655		4	_aElectronic books.
700	1		_aJones, Calvin.
776	0	8	_iPrint version: _aRyan, Damian. _tUnderstanding digital marketing. _dLondon ; Philadelphia : Kogan Page, 2009 _z9780749453893 _w(DLC) 2008034688 _w(OCoLC)237886214
856	4	0	_uhttps://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=280320 _zAn electronic book accessible through the World Wide Web; click to view
999			_c102029 _d102029