| 000 | 01850cam a22002534a 4500 | ||
|---|---|---|---|
| 001 | vtls003111831 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226113008.0 | ||
| 008 | 110218s2005 at a 001 0 eng d | ||
| 020 | _a0470805064 (pbk.) | ||
| 020 | _a9780470805060 (pbk.) | ||
| 039 | 9 |
_a201102181707 _bVLOAD _c200803111648 _dpushpa _c200803061058 _dshuhada _y200803051837 _zshuhada |
|
| 082 | 0 | 4 |
_a658.8 _bAAK |
| 100 | 1 |
_aAaker, David A. _q(David Allen), _d1938- _929705 |
|
| 245 | 1 | 0 |
_aStrategic market management / _cDavid A. Aaker, Michael K. Mills. |
| 250 | _aPacific Rim ed. | ||
| 260 |
_aMilton, Qld. : _bJohn Wiley, _cc2005. |
||
| 300 |
_axx, 411 p. : _bill., charts ; _c26 cm. |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aPart 1: Introduction and strategy overview - Chapter 1: Introduction to strategy - Chapter 2: Corporate and business strategies: marketing implications and startegic relationships - Chapter 3: The process of marketing strategy: an overview -- Part 2: Strategic market opportunity analysis and methods - Chapter 4: Environmental analysis - Chapter 5: Customer analysis - Chapter 6: Competitor and industry analysis - Chapter 7: Market characteristics analysis - Chapter 8: Internal analysis - Chapter 9: Strategic market information: systems, concepts and methods -- Part 3: Alternative marketing strategies - Chapter 10: Differentiation strategies - Chapter11: Cost, focus and the pre-emptive move - Chapter 12: Growth strategies: penetration, product-market expansion, vertical integration and the 'big idea' - Chapter 13: Diversification - Chapter 14: Strategies in declining and hostile markets - Chapter 15: Global strategies -- Part 4: Chapter 16: Implementation - Case studies - Corporate index - Subject index. | |
| 650 | 0 |
_aMarketing _xManagement. _98897 |
|
| 700 | 1 |
_aMills, Michael, K. _d1949- |
|
| 920 | _aMCS : 203836 | ||
| 999 |
_c102153 _d102153 |
||