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008			110218s2004 cau b 001 0 eng
020			_a0787970883 (pbk.)
020			_a9780787970888 (pbk.)
035			_a13470405
039		9	_a201102181504 _bVLOAD _c200803111937 _dpushpa _c200803061219 _dshuhada _y200803061214 _zshuhada
082	0	4	_a300.723 _bBRA
100	1		_aBradburn, Norman M.
245	1	0	_aAsking questions : _bthe definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires / _cNorman M. Bradburn, Brian Wansink, Seymour Sudman.
250			_aRev. ed.
260			_aSan Francisco : _bJossey-Bass, _cc2004.
300			_axvi, 426 p. ; _c23 cm.
500			_aEarlier ed. by Sudman and Bradburn with Sudman named first.
504			_aIncludes bibliographical references and index.
505	0		_aThe social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
650		0	_aSocial sciences _xResearch _98189
650		0	_aQuestionnaires. _97974
700	1		_aWansink, Brian.
700	1		_aSudman, Seymour.
920			_aMCS : 203866
999			_c102159 _d102159