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008 110218s2010 caua b 001 0 eng
020 _a9781412974912 (pbk.)
020 _a1412974917 (pbk.)
039 9 _a201302261054
_bVLOAD
_c201110061530
_dwilmina
_c201102181531
_dVLOAD
_c201012281141
_dshuhada
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_zmuhammad_fadzli
082 0 0 _a659.1
_bALT 2010
100 1 _aAltstiel, Tom.
_949045
245 1 0 _aAdvertising creative :
_bstrategy, copy + design /
_cTom Altstiel, Jean Grow.
250 _a2nd ed.
260 _aLos Angeles :
_bSAGE,
_cc2010.
300 _axx, 347 p. :
_bill. (chiefly col.) ;
_c28 cm.
500 _aRev. ed. of: Advertising strategy. c2006.
504 _aIncludes bibliographical references and index.
505 0 _aCopy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
650 0 _aAdvertising.
700 1 _aGrow, Jean.
_949046
700 1 _aAltstiel, Tom.
_tAdvertising strategy.
920 _aSOC : 156305, 171254, 171255
999 _c102361
_d102361