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001 | vtls003213649 | ||
003 | MY-SjTCS | ||
005 | 20200226113016.0 | ||
008 | 110218s2010 caua b 001 0 eng | ||
020 | _a9781412974912 (pbk.) | ||
020 | _a1412974917 (pbk.) | ||
039 | 9 |
_a201302261054 _bVLOAD _c201110061530 _dwilmina _c201102181531 _dVLOAD _c201012281141 _dshuhada _y201012011016 _zmuhammad_fadzli |
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082 | 0 | 0 |
_a659.1 _bALT 2010 |
100 | 1 |
_aAltstiel, Tom. _949045 |
|
245 | 1 | 0 |
_aAdvertising creative : _bstrategy, copy + design / _cTom Altstiel, Jean Grow. |
250 | _a2nd ed. | ||
260 |
_aLos Angeles : _bSAGE, _cc2010. |
||
300 |
_axx, 347 p. : _bill. (chiefly col.) ; _c28 cm. |
||
500 | _aRev. ed. of: Advertising strategy. c2006. | ||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aCopy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide. | |
650 | 0 | _aAdvertising. | |
700 | 1 |
_aGrow, Jean. _949046 |
|
700 | 1 |
_aAltstiel, Tom. _tAdvertising strategy. |
|
920 | _aSOC : 156305, 171254, 171255 | ||
999 |
_c102361 _d102361 |