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003 MY-SjTCS
005 20200226113234.0
008 111110s2011 njua b 001 0 eng d
020 _a9780470920107 (hbk.)
039 9 _a201603241737
_bmalathy
_c201206201554
_dshuhada
_c201206201541
_dshuhada
_c201201211039
_dshuhada
_y201111101447
_zmalathy
082 0 4 _a659.202854678
_bDEL 2011
100 1 _aDelahaye Paine, Katie,
_d1952-
_957543
245 1 0 _aMeasure what matters :
_bonline tools for understanding customers, social media, engagement, and key relationships /
_cKatie Delahaye Paine ; William T. Paarlberg, editor.
260 _aHoboken, N.J. :
_bWiley,
_cc2011.
300 _axx, 252 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aCustomer services
_xResearch.
650 0 _aSocial media
_xResearch.
650 0 _aMeasurement.
_942554
920 _aTBS : 176142
921 _aSOC : 183894
999 _c105719
_d105719