000			01130cam a22002534a 4500
001			vtls003124655
003			MY-SjTCS
005			20200226113248.0
008			080918t2008 caua bi 001 0 eng
010			_a2007-936615
020			_a9781412911221 (pbk)
020			_a9781412911214 (hbk)
039		9	_a201302261054 _bVLOAD _c200809301016 _dsuankui _y200809181449 _zcarolineson
082	0	4	_a658.83028 _bMAZ
100	1		_aMazzocchi, Mario.
245	1	0	_aStatistics for marketing and consumer research / _cMario Mazzocchi.
260			_aLos Angeles : _bSAGE, _c2008
300			_axviii, 412 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPt. 1. Collecting, preparing and checking the data - Pt. 2. Sampling, probability and inference - Pt. 3. Relationships among variables - Pt. 4. Classification and segmentation techniques - Pt. 5. Further methods in multivariate analysis - Appendix - Glossary - References - Index.
650		0	_aMarketing research _xStatistical methods. _930632
650		0	_aConsumers _xResearch _xStatistical methods. _930633
920			_aTCHT : 666831
999			_c106121 _d106121