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| 001 | vtls003124870 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226113257.0 | ||
| 008 | 081009s2008 enk b 001 0 eng | ||
| 020 | _a9780273706977 (pbk.) | ||
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| 082 | 0 | 4 |
_a658.802 _bHOO |
| 100 | 1 |
_aHooley, Graham J. _920394 |
|
| 245 | 1 | 0 |
_aMarketing strategy and competitive positioning / _cGraham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. |
| 250 | _a4th ed. | ||
| 260 |
_aHarlow : _bFT Prentice Hall, _cc2008. |
||
| 300 |
_axviii, 614 p. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aTarget marketing. _920395 |
|
| 650 | 0 |
_aMarketing _xManagement. _98897 |
|
| 700 | 1 |
_aPiercy, Nigel _913913 |
|
| 700 | 1 |
_aNicolaud, Brigitte. _930775 |
|
| 920 | _aUWE : 502084, 163384, 163385 | ||
| 921 | _aMBA : 165269, 165270, 165271, 165272 | ||
| 922 | _aUNISA : 197198 | ||
| 999 |
_c106363 _d106363 |
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