| 000 | 01125nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | vtls003124937 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226113259.0 | ||
| 008 | 110218s2006 my a 000 0 eng d | ||
| 020 | _a9834161174 (hbk.) | ||
| 020 | _a9789834161170 (hbk.) | ||
| 039 | 9 |
_a201103020854 _bwilmina _c201102181653 _dVLOAD _c201012091441 _dmalathy _c200811171600 _dsuankui _y200810101516 _zmalathy |
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| 082 | 0 | 4 |
_a658.827 _bTEM |
| 100 | 1 | 0 |
_aTemporal, Paul. _99002 |
| 245 | 1 | 0 |
_aB2B branding in Malaysia: _ba guide to building successful business-to-business brands / _cDr. Paul Temporal. |
| 246 | 3 | 3 | _aBusiness-to-businesss branding in Malaysia |
| 260 |
_aSelangor : _bKanyin Publications, _cc2006. |
||
| 300 |
_axvii, 119 p. _bill. ; _c23 cm. |
||
| 505 | 0 | _aAcknowledgements - Foreword - Introduction - Ch. 1. What is a brand? - Ch. 2. B2B and B2C branding - Ch. 3. What is the brand plan? - Ch. 4. How to implement and manage the brand strategy? - Ch. 5. Final thoughts. | |
| 650 | 0 |
_aBrand name products _xManagement. _931679 |
|
| 650 | 0 | _aProduct management. | |
| 920 | _aMCS : 204253, 204254 | ||
| 921 | _aSHT : 157091 | ||
| 999 |
_c106443 _d106443 |
||