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008			110218t2008 at a b 001 0 eng d
020			_a9780470814901 (pbk.)
020			_a047081490X (pbk.)
039		9	_a201102181352 _bVLOAD _c200812161633 _dshuhada _c200812151231 _dzatul _c200812151222 _dzatul _y200811111152 _zmalathy
082	0	4	_a338.4791 _bTOU
245	0	0	_aTourism marketing : _ban Asia-Pacific perspective / _cCathy Hsu ... [et al.]
260			_aMilton, Qld. : _bJohn Wiley & Sons (Australia), _c2008.
300			_axvi, 480 p.: _bill. ; _c25 cm.
440		0	_aWiley Australia tourism series. _915800
504			_aIncludes bibliographical references and index.
505	2		_aAbout the Authors - Preface - Acknowledgements - ch. 1. Introduction to tourism markering - ch. 2. Strategic marketing framework - ch. 3. Tourist markets - ch. 4. Marketing research - ch. 5. Tourism service marketing mix - ch. 6. Product - ch. 7. Price and pricing - ch. 8. Marketing communications - ch. 9. Promotion - ch. 10. Customer relationship management - ch. 11. Distribution - ch. 12. Destination marketing - Glossary - References - Index.
650		0	_aTourism _xMarketing. _911644
650		0	_aTourism _zPacific Area _xMarketing. _931648
650		0	_aTourism _zAsia _xMarketing. _931649
700	1		_aHsu, Cathy. _931650
920			_aTCHT : 624047
999			_c107112 _d107112