000			01417nam a2200265 a 4500
001			vtls003129323
003			MY-SjTCS
005			20200226113508.0
008			110218t2007 nyua b 001 0 eng d
020			_a0415328268 (hbk.)
020			_a9780415328265 (hbk.)
039		9	_a201102181340 _bVLOAD _c200904041425 _dkevin _y200812191142 _zmalathy
082	0	0	_a658.45 _bRIE
100	1		_aRiel, C. B. M. van. _933258
245	1		_aEssentials of corporate communication : _bimplementing practices for effective reputation management / _cCees B.M. van Riel and Charles J. Fombrun.
260			_aNew York : _bRoutledge, _c2007.
300			_axvi, 306 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [284]-301) and index.
505	0		_aIntroduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
650		0	_aCommunication in management.
650		0	_aCorporate image.
650		0	_aCorporations _xPublic relations. _913780
700	1		_aFombrun, Charles J. _933259
920			_aTCHT : 667043
999			_c110720 _d110720