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008 110218t2004 enka b 001 0 eng
020 _a0745623123 (hbk.)
020 _a9780745623122 (hbk.)
039 9 _a201102181446
_bVLOAD
_c200903111554
_dshuhada
_c200903111549
_dshuhada
_y200901121804
_zmalathy
082 0 4 _a302.23
_bMAC
100 1 _aMcCombs, Maxwell E.
_932956
245 1 0 _aSetting the agenda :
_bthe mass media and public opinion /
_cMaxwell McCombs.
260 _aCambridge, UK :
_bPolity ;
_aMalden, MA :
_bBlackwell Pub.,
_c2004.
300 _axiv, 184 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [150]-178) and index.
505 0 _a1. Influencing public opinion - 2. Reality and the news - 3. How agenda-setting works - 4. Why agenda-setting occurs - 5. The pictures in oyr heads - 6. Attribute agenda-settinfg and framing - 7. Shaping the media agenda - 8. Consequences of agenda-setting - 9. Mass communication and society - Epilogue - Notes - Index.
650 0 _aMass media and public opinion.
_925283
650 0 _aMass media
_xSocial aspects.
_99000
920 _aMCS : 204571, 204572
999 _c121299
_d121299