000			01558cam a2200253 a 4500
001			vtls003221958
003			MY-SjTCS
005			20200226113750.0
008			110808s2009 nyua b 001 0 eng
020			_a9781591842644 (hbk.)
020			_a1591842646 (hbk.)
039		9	_a201110121414 _bshuhada _c201110121411 _dshuhada _y201108081132 _zmalathy
082	0	4	_a302.23068 _bKNE 2009
100	1		_aKnee, Jonathan A. _942863
245	1	4	_aThe curse of the mogul : _bwhat's wrong with the world's leading media companies / _cJonathan A. Knee, Bruce C. Greenwald, and Ava Seave.
260			_aNew York : _bPortfolio, _c2009.
300			_axii, 304 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe media landscape -- The landscape of competitive advantage -- The structure of media industries -- Debunking media myths -- The Internet is not your friend -- Content is not king : movies, music, and books -- Efficient operations in media : do you think I'm sexy? -- Putting it all together : networks and databases -- Managing competition in media : can't we all just get along? -- All (profitable) media is local : newspapers, theaters, and communications -- Reinforcing competitive advantage in media -- Bad mogul : media mergers and acquisitions -- Media M&A that works : one that happened and one that didn't -- Good mogul : the outperformers.
650		0	_aMass media _xManagement. _914619
700	1		_aGreenwald, Bruce C. N., _d1946- _934169
700	1		_aSeave, Ava. _954852
920			_aBDP : 170228
999			_c121344 _d121344