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008 110218s2009 nju 001 0 eng
020 _a9780136033240 (pbk.)
020 _a0136033245 (pbk.)
039 9 _a201102181253
_bVLOAD
_c201006091137
_dpushpa
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_dwilmina
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_dmas
_y200901281553
_zshahriman
082 0 4 _a658.872
_bTUR
100 1 _aTurban, Efraim.
_93771
240 1 0 _aIntroduction to e-commerce
245 1 0 _aIntroduction to electronic commerce /
_cEfraim Turban, David King, Judy Lang ; with contribution by Linda Lai ... [et al.].
250 _a2nd ed.
260 _aUpper Saddle River, NJ :
_bPearson Prentice Hall,
_cc2009.
300 _a578 p. :
_bill. ;
_c26 cm.
500 _aPrev. ed. published under title: Introduction to e-commerce.
504 _aIncludes bibliographical references and index.
505 0 _aOverview of electronic commerce -- E-marketplaces: structures, mechanisms, economics, and impacts -- Retailing in electronic commerce: products and services -- Consumer behavior, market research, and advertisement -- B2B e-commerce: selling and buying in private and public e-markets -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems: e-government to e-learning and consumer-to-consumer commerce -- Social networks in the Web 2.0 environment -- Mobile computing and commerce and pervasive computing -- E-commerce security -- Electronic payment systems and order fulfillment ort services -- E-commerce strategy, justification, and global implementation.
650 0 _aElectronic commerce.
700 1 _aKing, David R.
_932504
700 1 _aLang, Judy,
_d1950-
_932505
920 _aGRL : 183437, 183438
921 _aSHT : 143728
999 _c121622
_d121622