000			03181cam a2200349 a 4500
001			vtls003141081
003			MY-SjTCS
005			20200226113820.0
008			110218t2008 nyuab b 001 0 eng
020			_a9780805862737 (pbk.)
020			_a0805862730 (pbk.)
020			_a9780805862720 (hbk.)
020			_a0805862722 (hbk.)
020			_a9781410616791 (ebk.)
020			_a1410616797 (ebk.)
039		9	_a201108110923 _bwilmina _c201102181733 _dVLOAD _c200904040944 _dkevin _y200904040942 _zkevin
082	0	0	_a659.2072 _bPUB
245	0	0	_aPublic relations metrics : _bresearch and evaluation / _cedited by Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič.
260			_aNew York : _bRoutledge, _c2008.
300			_axv, 328 p. : _bill., map ; _c23 cm.
490	0		_aLEA's communication series
504			_aIncludes bibliographical references and index.
505	0		_aPublic relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič -- Public relations methodology : should we bother (if it exists)? / Manfred Rühl -- The nature of scholarly endeavors in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James E. Grunig -- Using qualitative research to become the "thinking heart" of organizations / Larissa A. Grunig -- The corporate communications scorecard : a framework for managing and evaluating communication strategies / Ansgar Zerfass -- Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation / Barbara Baerns -- The evaluation of government campaigns in the Netherlands / Wim van der Noort -- The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi -- Organization-stakeholder relationships, crisis responsibilities, and crisis-response strategies / Iris Wong and Chung-ju Flora Hung -- The case study as an evaluation tool for public relations / Mafalda Eiró-Gomes and João Duarte -- Public relations research and evaluation in Africa / Ronél Rensburg -- Adapting communication satisfaction and relationship scales to a third-world country / Tanya Le Roux -- Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel de Bussy -- Introducing the Institute for Public Relations : dedicated to the science beneath the art / Frank E. Ovaitt, Jr. -- Introducing the Chartered Institute of Public Relations Initiative : moving on from talking about evaluation to incorporating it into better management of the practice / Anne Gregory and Jon White.
650		0	_aPublic relations _xEvaluation.
650		0	_aPublic relations _xResearch.
700	1		_aRuler, Betteke van, _d1948- _933247
700	1		_aVercic, Ana Tkalac.
700	1		_aVer♯‍i♯‍, Dejan.
830			_aLEA's communication series _918265
920			_aTCHT : 667037
921			_aSOC : 166453
999			_c122257 _d122257