| 000 | 01004cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls003222819 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226113826.0 | ||
| 008 | 110819s2000 nyua b 001 0 eng | ||
| 020 | _a0684864665 (hbk.) | ||
| 020 | _a9780684864662 (hbk.) | ||
| 039 | 9 |
_a201202171144 _bwilmina _c201202031445 _dizani _y201108191555 _zmalathy |
|
| 082 | 0 | 4 |
_a658.8 _bRUS 2000 |
| 100 | 1 |
_aRust, Roland T. _943815 |
|
| 245 | 1 | 0 |
_aDriving customer equity : _bhow customer lifetime value is reshaping corporate strategy / _cRoland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon. |
| 260 |
_aNew York : _bFree Press, _c2000. |
||
| 300 |
_axii, 292 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 275-282) and index. | ||
| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aCustomer relations. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 |
_aZeithaml, Valarie A. _99156 |
|
| 700 | 1 |
_aLemon, Katherine N. _q(Katherine Newell) |
|
| 920 | _aSHT : 171325 | ||
| 999 | _c122416 | ||