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082 0 4 _a659.1042
_bJHA
100 1 _aJhally, Sut.
_935494
245 1 4 _aThe codes of advertising :
_bfetishism and the political economy of meaning in the consumer society /
_cby Sut Jhally.
260 _aNew York ;
_aLondon :
_bRoutledge,
_c1990.
300 _a225 p. :
_bill. ;
_c23 cm.
500 _aOriginally published: St. Martin's Press, 1987.
504 _aIncludes bibliographical references (p. [206]-221) and index.
650 0 _aAdvertising
_xSocial aspects.
_98995
650 0 _aSymbolism in advertising.
_918576
920 _aSOC : 204640, 144630
999 _c123091
_d123091