000			01790cam a2200265 a 4500
001			vtls003143819
003			MY-SjTCS
005			20200226113854.0
008			110218s2008 njua 001 0 eng
020			_a9780132343343 (hbk.)
020			_a0132343347 (hbk.)
039		9	_a201102181250 _bVLOAD _c200907131128 _dazura _c200906151234 _dshahriman _y200906051110 _zaziahna
082	0	4	_a387.70683 _bPAR
100	1		_aParker, James F. _q(James Francis), _d1947-
245	1	0	_aDo the right thing : _bhow dedicated employees create loyal customers and large profits / _cJames F. Parker.
260			_aUpper Saddle River, N.J. : _bWharton School Pub., _cc2008.
300			_aix, 263 p. : _bill. ; _c21 cm.
500			_aIncludes index.
520			_a"In this book, Southwest Airlines' former CEO proves why doing what's right is the #1 rule of business success. James F. Parker tells how after 9/11, Southwest made three pivotal decisions: no layoffs, no pay cuts, and no-hassle refunds for any customer wanting them. The result: Southwest remained profitable and its revenue passenger miles for 4Q01 held steady while the rest of its industry nearly collapsed ... and Southwest's market cap soon exceeded all its major competitors combined." "These pivotal decisions grew naturally from Southwest's culture of mutual respect and trust. Parker offers deeply personal insights into that culture, revealing how those same principles are used by other people and organizations, showing you that it's really not that hard to Do The Right Thing."--BOOK JACKET.
610	2	0	_aSouthwest Airlines Co. _xManagement.
650		0	_aAirlines _zUnited States _xManagement. _927354
650		0	_aCustomer relations _zUnited States.
650		0	_aCustomer services _zUnited States. _917511
920			_aUNISA/2
999			_c123217 _d123217