| 000 | 00950cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls003143805 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226113858.0 | ||
| 008 | 110218s2009 enka b 001 0 eng | ||
| 020 | _a9780199532575 (pbk.) | ||
| 020 | _a0199532575 (pbk.) | ||
| 039 | 9 |
_a201102181308 _bVLOAD _c200910291338 _dmas _c200907281356 _dshahriman _y200906041717 _zaziahna |
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| 082 | 0 | 4 |
_a659.1 _bPER |
| 100 | 1 |
_aPercy, Larry. _96647 |
|
| 245 | 1 | 0 |
_aStrategic advertising management / _cLarry Percy, Richard Elliott. |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _c2009. |
||
| 300 |
_axviii, 424 p. : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aSales promotion. | |
| 650 | 0 |
_aAdvertising _xManagement. _923549 |
|
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 |
_aElliott, Richard H. _934749 |
|
| 920 | 1 | _aUNISA/3 | |
| 999 |
_c123319 _d123319 |
||