| 000 | 01260nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls003144624 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226113917.0 | ||
| 008 | 110218s2010 ohua 001 0 eng d | ||
| 020 | _a9780547167473 (hbk.) | ||
| 020 | _a0547167474 (hbk.) | ||
| 039 | 9 |
_a201602010923 _bjamalia _c201308210825 _dpatrick _c201102181700 _dVLOAD _c201003051401 _dpushpa _y200907031518 _zshahriman |
|
| 082 | 0 | 4 |
_a658.8 _bPRI |
| 100 | 1 |
_aPride, William M., _d1942- _974976 |
|
| 245 | 1 | 0 |
_aMarketing / _cWilliam M. Pride, O. C. Ferrell. |
| 250 | _a2010 ed. | ||
| 260 |
_aMason : _bSouth-Western, Cengage Learning, _cc2010. |
||
| 300 |
_axxxi, 605, [97] p. : _bcol. ill. ; _c28 cm. |
||
| 500 | _aRev. ed. of: Marketing : concepts and strategies. 2006. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 2 | _aPt. 1. Marketing strategy and customer relationships. - Pt. 2. Environmental forces and social and ethical responsibilities. - Pt. 3. Using information, technology, and target market analysis. - Pt. 4. Customer behavior. - Pt. 5. Product decisions. - Pt. 6. Distribution decisions. - Pt. 7. Promotion decisions. - Pt. 8. Pricing decisions. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aFerrell, O. C. _91326 |
|
| 920 | _aSLAS : 133099 | ||
| 999 | _c123873 | ||