000 00826cam a2200217 a 4500
001 vtls003205406
003 MY-SjTCS
005 20200226113942.0
008 110218s2009 enka b 001 0 eng
020 _a9781848441651 (hbk.)
039 9 _a201102181731
_bVLOAD
_c201010181615
_dwilmina
_c201010181615
_dwilmina
_y201007130958
_zmalathy
082 0 4 _a658.83
_bSAL 2009
100 1 _aSalzberger, Thomas.
_941337
245 1 0 _aMeasurement in marketing research :
_ban alternative framework /
_cThomas Salzberger.
260 _aCheltenham, UK ;
_aNorthampton, MA :
_bEdward Elgar,
_cc2009.
300 _axvii, 482 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 443-464) and indexes.
650 0 _aMarketing research
_xMethodology.
_910851
650 0 _aRasch models.
_944891
920 _aSHT : 147446
999 _c124560
_d124560