000 00957cam a22002538a 4500
001 vtls003153777
003 MY-SjTCS
005 20200226113944.0
008 110218s2008 nyua b 001 0 eng
020 _a0071497048 (hbk.)
020 _a9780071497046 (hbk.)
039 9 _a201102181228
_bVLOAD
_c201008251834
_dkomathi
_c201002231832
_dshuhada
_c201001291858
_dshuhada
_y200911041730
_zmalathy
082 0 4 _a658.812
_bAZE
100 1 _aAzevedo, AbaetĂȘ de.
_936862
245 1 0 _aCustomer obsession :
_bhow to acquire, retain, and grow customers in the new age of relationship marketing /
_cby Abaete de Azevedo and Ricardo Pomeranz.
260 _aNew York :
_bMcGraw-Hill,
_cc2008.
300 _axi, 226 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 217-220) and index.
650 0 _aCustomer relations.
650 0 _aConsumers.
650 0 _aMarketing.
700 1 _aPomeranz, Ricardo.
_936217
920 _aMCS : 138676
999 _c124605
_d124605