| 000 | 00810cam a22002174a 4500 | ||
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| 001 | vtls003153778 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226113944.0 | ||
| 008 | 110218s2007 nyua b 001 0 eng | ||
| 020 | _a9780814473832 (hbk.) | ||
| 020 | _a0814473830 (hbk.) | ||
| 039 | 9 |
_a201102181510 _bVLOAD _c201008251834 _dkomathi _c201001221405 _dshuhada _c201001221402 _dshuhada _y200911041731 _zmalathy |
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_a658.802 _bKEL |
| 100 | 1 |
_aKelly, Lois, _d1955- _935088 |
|
| 245 | 1 | 0 |
_aBeyond buzz : _bthe next generation of word-of-mouth marketing / _cLois Kelly. |
| 260 |
_aNew York : _bAmerican Management Association, _cc2007. |
||
| 300 |
_ax, 228 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 213-220) and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarketing. | |
| 999 |
_c124607 _d124607 |
||