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039 9 _a201209121405
_bpushpa
_c201209121351
_dpushpa
_y201207091100
_zmalathy
082 0 4 _a629.2222
_bALL 2007
245 0 4 _aThe all new Holden
_h[videorecording] :
_ba business marketing case study.
260 _aBendigo, Vic. :
_bVideo Education Australasia,
_c2007.
300 _a1 videodisc (25 min.) ;
_bsd., col. ;
_c4 3/4 in.
508 _aWriter, Cath Collins ; senior producer, Richard Leigh.
511 0 _aVoice over Melissa Parente.
520 _a"The new Holden Commodore is the subject of this case study of a marketing campaign. We see the innovative methods used by Holden's marketing department, the timeline involved and explanations about the processes involved. Activities such as target marketing and marketing research are explored and the concepts of branding, publicity and advertising are explored in practical case study examples. This is a brilliant and comprehensive program for students who already have a basic knowledge of key marketing concepts and who are looking to expand and develop their theoretical skills." --Container.
538 _aDVD video
650 0 _aHolden Commodore automobile.
_963089
650 0 _aAutomobiles
_xMarketing
_vCase studies.
700 1 _aCollins, Cath
_953296
700 1 _aLeigh, Richard
_922541
700 1 _aParente, Melissa.
710 2 _aVideo Education Australasia.
_99578
856 4 0 _uhttp://www.vea.com.au/
_zAccess support notes online.
920 _aDIB : 185729
999 _c126050
_d126050