000 | 01668cgm a2200301 a 4500 | ||
---|---|---|---|
001 | vtls003233725 | ||
003 | MY-SjTCS | ||
005 | 20200226114034.0 | ||
007 | vd cvaizn | ||
008 | 120709s2007 at 025 s00 vzeng d | ||
039 | 9 |
_a201209121405 _bpushpa _c201209121351 _dpushpa _y201207091100 _zmalathy |
|
082 | 0 | 4 |
_a629.2222 _bALL 2007 |
245 | 0 | 4 |
_aThe all new Holden _h[videorecording] : _ba business marketing case study. |
260 |
_aBendigo, Vic. : _bVideo Education Australasia, _c2007. |
||
300 |
_a1 videodisc (25 min.) ; _bsd., col. ; _c4 3/4 in. |
||
508 | _aWriter, Cath Collins ; senior producer, Richard Leigh. | ||
511 | 0 | _aVoice over Melissa Parente. | |
520 | _a"The new Holden Commodore is the subject of this case study of a marketing campaign. We see the innovative methods used by Holden's marketing department, the timeline involved and explanations about the processes involved. Activities such as target marketing and marketing research are explored and the concepts of branding, publicity and advertising are explored in practical case study examples. This is a brilliant and comprehensive program for students who already have a basic knowledge of key marketing concepts and who are looking to expand and develop their theoretical skills." --Container. | ||
538 | _aDVD video | ||
650 | 0 |
_aHolden Commodore automobile. _963089 |
|
650 | 0 |
_aAutomobiles _xMarketing _vCase studies. |
|
700 | 1 |
_aCollins, Cath _953296 |
|
700 | 1 |
_aLeigh, Richard _922541 |
|
700 | 1 | _aParente, Melissa. | |
710 | 2 |
_aVideo Education Australasia. _99578 |
|
856 | 4 | 0 |
_uhttp://www.vea.com.au/ _zAccess support notes online. |
920 | _aDIB : 185729 | ||
999 |
_c126050 _d126050 |