| 000 | 01212cam a2200265 a 4500 | ||
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| 001 | vtls003155937 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226114058.0 | ||
| 008 | 110218s2009 enka 001 0 eng d | ||
| 020 | _a9780273717225 (pbk.) | ||
| 020 | _a0273717227 (pbk.) | ||
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| 082 | 0 | 4 |
_a658.802 _bFIL 2009 |
| 100 | 1 |
_aFill, Chris. _922626 |
|
| 245 | 1 | 0 |
_aMarketing communications : _binteractivity, communities, and content / _cChris Fill. |
| 250 | _a5th ed. | ||
| 260 |
_aHarlow, England : _bPrentice Hall / Financial Times, _c2009. |
||
| 300 |
_axxxvii, 958 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 2 | _aPart 1 Introduction to marketing communications -- Part 2 Understanding how marketing communications works -- Part 3 Managing marketing communications -- Part 4 The tools of marketing communications -- Part 5 the media -- Part 6 Marketing communications for special audiences | |
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 |
_aMarketing channels. _93765 |
|
| 650 | 0 | _aSales promotion. | |
| 920 | _aSHT : 143629 | ||
| 999 |
_c126786 _d126786 |
||