| 000 | 00870cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls003156555 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226114222.0 | ||
| 008 | 110218s2010 xxkao b 001 0 eng | ||
| 020 | _a9780470319925 (pbk.) | ||
| 039 | 9 |
_a201102181351 _bVLOAD _c201006161507 _dwilmina _c201006011308 _dshuhada _y201006011306 _zshuhada |
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| 082 | 0 | 4 |
_a658.802 _bDAH 2010 |
| 100 | 1 |
_aDahlen, Micael. _934034 |
|
| 245 | 1 | 0 |
_aMarketing communications : _ba brand narrative approach / _cMicael Dahlen, Fredrik Lange, Terry Smith. |
| 260 |
_aWest Sussex : _bJohn Wiley, _cc2010. |
||
| 300 |
_axxii, 584 p. : _bcol. ill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 |
_aLange, Fredrik. _938119 |
|
| 700 | 1 |
_aSmith, Terry, _d1955- |
|
| 920 | _aSHT : 144109 | ||
| 999 |
_c128872 _d128872 |
||