| 000 | 01144cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | vtls003213604 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226114440.0 | ||
| 008 | 110218s2009 enka b 001 0 eng | ||
| 020 | _a9780749456474 (pbk.) | ||
| 020 | _a0749456477 (pbk.) | ||
| 039 | 9 |
_a201103231450 _bwilmina _c201103141134 _dizani _c201103030935 _dmasrina _c201102181810 _dVLOAD _y201011301600 _zmalathy |
|
| 082 | 0 | 4 |
_a659.113 _bSPR 2009 |
| 100 | 1 | _aSpringer, Paul. | |
| 245 | 1 | 0 |
_aAds to icons : _bhow advertising succeeds in a multimedia age / _cPaul Springer. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2009. |
||
| 300 |
_axviii, 343 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. [325]-329) and index. | ||
| 505 | 0 | _aRethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins. | |
| 650 | 0 |
_aAdvertising _vCase studies. _928703 |
|
| 650 | 0 |
_aAdvertising campaigns _vCase studies. |
|
| 920 | _aSOC : 156086 | ||
| 999 | _c132605 | ||