000			01441cam a2200229 a 4500
001			vtls003213378
003			MY-SjTCS
005			20200226114524.0
008			110218s2010 nyua b 001 0 eng
020			_a9780230237308 (hbk.)
039		9	_a201103231458 _bwilmina _c201103141143 _dizani _c201102181713 _dVLOAD _y201011251555 _zpazmi
082	0	4	_a658.8 _bDAR 2010
100	1		_aDarroch, Jenny. _948793
245	1	0	_aMarketing through turbulent times / _cJenny Darroch.
260			_aNew York : _bPalgrave Macmillan, _cc2010.
300			_axvi, 176 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 159-169) and index.
505	8		_aMachine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.
650		0	_aBusiness logistics. _96635
650		0	_aConsumers _xAttitudes. _918936
920			_aGENLS : 155802
999			_c133872 _d133872