| 000 | 01066cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | vtls003213381 | ||
| 003 | MY-SjTCS | ||
| 005 | 20220926114538.0 | ||
| 008 | 110218s2009 nyua b 001 0 eng | ||
| 020 | _a9780765623577 (hbk.) | ||
| 020 | _a0765623579 (hbk.) | ||
| 039 | 9 |
_a201102191517 _bpushpa _c201102181750 _dVLOAD _y201011251557 _zpazmi |
|
| 082 | 0 | 0 |
_a658.827 _bHAN 2009 |
| 245 | 0 | 0 |
_aHandbook of brand relationships / _cDeborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. |
| 260 |
_aArmonk, N.Y. : _bM.E. Sharpe, _cc2009. |
||
| 300 |
_axxi, 424 p. : _bill. ; _c27 cm. |
||
| 500 | _a"Society for Consumer Psychology"--Cover. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aRelationship marketing. _96704 |
|
| 650 | 0 |
_aBrand choice. _9328 |
|
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aCustomer relations. | |
| 700 | 1 |
_aMacInnis, Deborah J. _937058 |
|
| 700 | 1 |
_aPark, C. Whan. _946458 |
|
| 700 | 1 |
_aPriester, Joseph W. _946459 |
|
| 710 | 2 | _aSociety for Consumer Psychology. | |
| 920 | _aGENLS : 155805 | ||
| 999 |
_c133875 _d133875 |
||